︎ Role: Design
truTV is an incubator of sorts where talent is encouraged to take bold creative swings on content that’s fun, relatable and highly repeatable. For truTV, IT’S THE SHOWS THAT MAKE THE NETWORK. The WarnerMedia/truTV creative team needed a flexible graphic identity and system to embody this ethos. We devised a concept that uses content as the foundation for the graphic language, and applies improvisational and experimental principals to bring it to life. The result is a brand that showcases a rich content catalog and encourages visual creativity with endless possibilities.